We began working on the lead my learning campaign in 2014. Since then we’ve talked with community members and services in several sites in regional and remote NSW to develop ideas for the campaign. We’ve talked with parents, caregivers, early childhood professionals, and service providers.
As the campaign design has developed, we’ve collaborated with communities and services and through these relationships we’ve been able to receive ongoing feedback to improve the design of campaign materials, as well as the types of materials used in the campaign.
This design and consultation process has taken 18 months.