LEAD MY LEARNING CAMPAIGN
LEAD MY LEARNING CAMPAIGN
Lead my learning is about finding fun, imaginative and easy ways to encourage and share learning with young children. The people who are around young children the most – parents and caregivers – are in a great place to encourage and share learning with children each day.
Parents and caregivers spend a lot of time with young children, who are with them during many ordinary daily activities. Encouraging and sharing learning can be included in our daily lives with young children – without taking extra time!
The Lead my learning campaign is designed to appeal to parents and caregivers with young children. The aim is to offer ideas for how to integrate encouraging and sharing learning into daily life and clever ways for parents and caregivers respond to a young child’s request to ‘lead my learning’.
CAMPAIGN CREATION
We began working on the lead my learning campaign in 2014. Since then we’ve talked with community members and services in several sites in regional and remote NSW to develop ideas for the campaign. We’ve talked with parents, caregivers, early childhood professionals, and service providers.
As the campaign design has developed, we’ve collaborated with communities and services and through these relationships we’ve been able to receive ongoing feedback to improve the design of campaign materials, as well as the types of materials used in the campaign.
This design and consultation process has taken 18 months.
Everyday activities are opportunities to SHARE and ENCOURAGE learning
LEAD MY LEARNING
Lead my Learning is all about turning everyday activities into opportunities to lead a child's learning. Children love to learn and they'll love the moments when you lead their learning.
SHARE
Sharing is all about emphasizing how families can connect their everyday activities with children to create learning moments.
ENCOURAGE
Encouraging is all about looking for and recognising opportunitites to congratulation children when they are engage in learning.
OUR TEAM
Allison Cameron
Research Assistant - Early Childhood Consultant
Bella Hunter
Research Assistant - Marketing
Kelly Andrews
Social Marketing Consultant
Dr Samantha McMahon
Research Ethics Advisor
Amir Rezaaee
Research Assistant - Quant Analysis
Benjamin Lee-Bates
Research Assistant - Quant Analysis
Kelly Lewer
Research Assistant - Participant Liaison
Tara-Lee Farrell
Research Assistant - Participant Liaison
Elizabeth Bolt
Research Assistant - Participant Liaison
Suzanne Parsons
Research Assistant - Participant Liaison
Lydia Pietruszewski
Research Assistant - Participant Liaison